Kendrick Lamar Aims To Unify Gangs With His New Reebok Ventilator

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By Maria-Karmina

Kendrick Lamar has used his first sneaker with Reebok in hopes of bringing unity between the two biggest gangs in his hometown: the Bloods and the Crips. After almost a year after his announcement of a collab. with Reebok — Compton, California’s beloved Kendrick Lamar has finally come out with sneakers called theKendrick Lamar x Reebok Ventilator, with a message advocating peace between gangs.

The design of the sneaker is off-white in palate, featuring words “red” on the heel of the right shoe and “blue” on the heel of the left. In deeper detail, his name “Kendrick Lamar” and his famous group of brother’s that make up “TDE” — both inscribed on the front of the tongue and the word and “neutral” in bold font on the inside.

The meaning of the colors of red and blue are to signify a call for peace between the Bloods and the Crips, the two respective colors of the
opposing gangs in Los Angeles. This is not the first time Kendrick Lamar has advocated this type of message. In his cover art for his song ‘i‘, released back in September, the rapper showed two rival gang members dressed in red and blue forming hearts with their hands.

In speaking on the album cover art back in a September 2014 interview, K. Dot said:

Where I’m from, there’s a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we’re throwing up hearts. Sparking the idea of some type of change through music or through me because I go back to the city now and people give me the honor and respect that, you know, this kid can change a little bit something different that’s been going on in the community.







Artist Spotlight: LdC1

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Byron B. Hudson, born Aug. 21, 1980 is an inspiring music artist/producer out of Houston, TX whom goes by the name of “LdC1″ As a child he has always had a very strong passion for music. Upon years and years of creating in finding his own voice in this now huge music industry, He has always been told that his sound was different which he took as a great compliment because as an artist he aims to be unique in his own special way. If LdC1 was to try to describe his style/sound of his numerous productions he states he truly wouldn’t know where to begin, because in all honesty he loves and take influences from all genres of music and a multitude of various artist. As a lyricist LdC1 only speak of things he’s been thru within his own life growing up & being from a single parent home which involved a lot of hard struggles. LdC1 is one artist who’s not in it for the $$$, He’s in this to be inspirational to other upcoming artist with a message of… “it’s never too late to pursue your dreams.” Music is rooted within his heart and it always will be. So as LdC1 continue to grow he hopes the many life lessons within his lyrics helps and inspires others.


Pharrell Performs New Song “Freedom” at Glastonbury [Video]

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A few weeks ago we got a small taste of Pharrell’s new song “Freedom,” and today the official show footage was released where he performed it live in England for Glastonbury 2015. “Freedom” is this year’s “Happy.” Check it out above.

The post Pharrell Performs New Song “Freedom” at Glastonbury [Video] appeared first on The Daily Loud.

Nike Records $30.6bn Revenue for Fiscal 2015

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Sportswear leviathan Nike’s reports for fiscal year 2015 are in, and unsurprisingly the brand has made an absolutely colossal amount of money. NKE INC (That’s Nike’s corporation, which includes Converse and Hurley) recorded a $30.6bn revenue – up 10% from previous years – while the Nike brand itself made a total of $28.7bn, up 14%. Nike’s “Demand Creation” (i.e. marketing) budget was a whopping $3.2bn – higher than the GDPs of some small third world countries, and industry expert Matt Powell estimates that the brand sold 350 million pairs of shoes this year. That’s 1.09 pairs of Nikes for every person in the United States.


Given how corporations of Nike’s size strive to add just 1% to their bottom line, a 10% increase in revenue across the board is an insanely strong result

New Music: Ms. Lauryn Hill – “I’ve Got Life” [Audio]

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Lauryn Hill drops off a new track where she provides bars over a Nina Simone’s original ‘I’ve Got Life’.

Conscious NYC Park Tour 2015

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New York City is inhabited with individuals of all ages and cultures. There are people living out their lives to the best of their ability with what their community has to offer. Our goal with this event is to allow the opportunity for the youth of our fellow citizens, in a community effort, to display their artistic talents. As well to generate funds for shelters in the Bronx housing the homeless and disabled. The tour consists of multiple events that will feature displays of art such as, Music, Poetry, Fashion, Illustrative Art, Photography and videography from various artists. All events will be donation based with a minimum of $5 to gain entry into the event. Those who contribute $10 dollars or more to the cause will receive a complementary gift bag for their generosity. Food and Beverages will be provided for to create a hospitable environment for all those who attend the event. The first event of Conscious NYC tour will take place on June 20th 2015 from the hours of 4:00PM to 11:00PM in Target’s sponsored park, located on 1025 Anderson Ave Bronx NY. In the opening segment of the event, there will be paintings and photography showcased by the contributing local artists. There will be live mural and body painting accompanied by music throughout the duration of the event. As well local vendors will be participating in the event showing casing and selling their goods (Apparel, Jewelry, Accessories) with a percentage of the earnings to be added to the donation pool. Performances will commence at 6:00PM with a spoken word and poetry segment, followed by a brief message from our sponsors expressing their involvement and contribution for the event. As well to express the importance of being educated on civil rights to properly exercise the proper course of action with any lawful encounters. It is in this effort that we express such enlightenment to avoid any violation or misunderstanding of civil rights in correspondence to state and city laws. Musical performances by various local contributing artists will commence at 8:00PM. The genres will include but is not limited to Hip-Hop, R&B, and Rock to provide a musical experience catering to all musical preference. By emphasizing on the youth of New York City, it allows the opportunity for the children, teenagers and young adults to contribute to their local community with new ideas through the expression of art to create a more positive environment. As well to serve as a reminder that with equality and unity of minds, the quality of life is based solely on the collective effort applied can shape a society where all dreams are fulfilled against all odds. Providing an outlet for all those ready to contribute to the nourishment and growth of New York City.

Akon Launches Solar Academy That Will Supply Electricity to 600,000,000 People in Africa

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When he’s not singing or producing music, Akon is busy providing sustainable living options to people in African countries. The Senegalese-American singer’s initiative, appropriately called Akon Lighting Africa, aims to supply electricity to 600 million people in Africa who lack it with the launch of the Solar Academy.

Located in Bamako, Mali, the Solar Academy will help African engineers and entrepreneurs develop skills that will enable them to produce solar power. Experts will be on hand to help the participants with training and equipment, according to a Reuters report.

According to Akon Lighting Africa, the goal of the academy is to teach people how to maintain solar-powered electricity systems and microgrids. Both systems have been growing quickly in rural parts of Africa. In a continent that has 320 days of sun a year, roping in its natural resources will be valuable to the solar-energy efforts.

“We have the sun and innovative technologies to bring electricity to homes and communities. We now need to consolidate African expertise,” said Samba Baithily, who founded Akon Lighting Africa with Akon and Thione Niang.

The organization also hopes to create jobs with its initiative.

“We expect the Africans who graduate from this center to devise new, innovative, technical solutions,” said Niang. “With this academy, we can capitalize on Akon Lighting Africa and go further.”



Lil Wayne & Ja Rule Discuss Their Favorite Prison Meal [Video]

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Ja Rule and his family will be starring in the forthcoming MTV docu-series “Follow The Rules”. During one of the episodes, there will be a part that includes Ja talking to Lil Wayne about prison food as they have both done time for gun possession.

You can check out a short clip of Weezy explaining to Ja Rule via Facetime what his favorite jail meal was when he was locked up after the jump below!


Streetwear Spotlight: Trez Clothing

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Trez Clothing


Founded by two DJ’s and Rap Artist in 2014, Trez Clothing is a street wear manufacturing company that specializes in producing and providing Premium street-wear apparels. Be sure to expect streetwear culture, smoking dope, music and brotherhood loyalty inspired shirt themed designs and other upcoming apparels comfy to the brim. As firm believers of comfort, style and quality, Trez Clothing assures that their only produces quality assured street wear apparels without having to pay exaggerated prices. Trez Clothing is based in San Diego CA, Hong Kong, Sydney and Singapore. Apart from that, the company also contributes certain profits of proceeds from every shirt purchased to “Hope for Haiti” foundation.

Tech N9ne Feat. B.O.B & 2 Chainz – “Hood Go Crazy” [Music Video]

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Tech N9ne connects with B.o.B and 2 Chainz to give us the official music video for “Hood Go Crazy”, Currently Tech N9ne is getting ready to release his new album “Special Effects” which is set to drop on May 4th.