Urban Arts Showcase #11

Posted by: Elevated Scott

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Celebrate the Original Elements of HipHop: Elevated Scott to Host 11?Urban Arts Showcase Pop Up and Photo BoothA two day event showcasing fundamental elements of HipHop in one of Brooklyn’s hottest studios!

Dumbo, Brooklyn, NY­? The Urban Arts Showcase Pop Up and Photo Booth is now in its 11th ?event hosted by Elevated Scott. Sponsored by Spanish Fly Detroit, Black Crown Lyfe, Gentlem3ns Club Clothing, Honor and Able, 90 Elm, Life Capsule, Round Table and His & Hers Vintage, it is a two day event (September 12­13) that will take place during the New York Fashion Week at Forgotten Works studio in DUMBO, Brooklyn.

Featuring the original 5 key elements of Hiphop (Bboying, MCing, Graffiti, DJing and Knowledge), “Urban Arts Showcase Pop Up and Photo Booth” will celebrate the movement called HipHop that has now become a worldwide phenomenon. The heart and drive of the event are the pop­up shop, art installation and photo shoot that will take place inside an eclectic and creative 1200 SF studio in DUMBO, Brooklyn. With 16 ft ceilings and huge windows under the Manhattan bridge and a location that is steps to the east river waterfront and skyline views of lower Manhattan, this is indeed the best location to­date. There is a wide selection of sets, props and furniture ­ including two carousel horses, an antique barber chair, vintage lamps, and several retro furniture pieces.
It is a collaborative effort that will rekindle the flame of the Hip Hop movement!
Urban Arts Showcase Pop Up and Photo Booth is a Free Event, and those who are willing to become a part of this event can do so by registering.

 

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Flight Club Now Offers Financing for New Kicks

Posted by: Scott

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Flight Club is now offering financing options for up to a year. Leaders in the consignment game, paying for these pricey kicks has always been an issue especially with younger consumers as prices can go up into the thousands. Much like buying other pricey items such as cars, houses or jewelry, you’re now able to finance goods from a credit company as long as you agree to pay it all back, with interest. Partnering with AFFIRM, Flight Club kicks such as the ”Fragment” Air Jordan 1 is at $123.01 USD a month, while the Nike Air MAG is at $702.90 a month. Enjoy your purchase immediately, with no hidden fees. Provide some basic information and get instant approval to split your purchase (up to $10,000) into 3, 6, or 12 monthly payments with rates from 10-30% APR. Just select Pay with AFFIRM at checkout.

How the Timberland Boot Became an Icon of Hip-Hop Style

Posted by: Scott

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Timberland’s 6? Work Boots – known as Style #10061 to the brand’s employees or by their street monicker “Timbs” – have come a long way since their release in 1973. Originally designed as a hard-wearing boot for New England construction workers, the six-inch high waterproof nubuck shoe has become synonymous with hip-hop style, appearing on the feet – and in the songs – of everyone from Notorious B.I.G. to Kanye West.

 

The story behind the brand’s popularity in hip-hop circles is a strange one; Timberland never intended for their boots to be worn by rappers, and found the association so far removed from their blue-collar roots that they at first tried to distance themselves from their new-found “urban” audience. But like so many brands who found popularity in places they didn’t know existed – Converse, Dr. Martens and Vans, to name a few – the subculture association has become such a large part of the brand’s identity that today that it’s hard to imagine them without it.

 

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In the early ’90s, when Timberland was serving its core customer base of blue-collar workers – who adored the brand’s boots for their hard-as-nails construction and superior waterproofing – the company noticed a strange thing happening in New York City. The Big Apple’s hustlers, rappers and scoundrels, miles away from Timberland’s rural heartland and oblivious to the brand’s blue-collar reputation, had become obsessed with their boots.

As consumer journalist Rob Walker reports in his book Buying In, “the legend goes that the first ‘urban’ buyers of Timberland boots were New York drug dealers – guys who had to stand on the street all night and needed the best possible footwear to keep them warm and dry.” Ever keen to enhance their hustler credentials, the city’s rappers followed suit, and soon the boot was everywhere; on Tupac’s feet, in Biggie’s lyrics, on Wu-Tang’s feet and in Mobb Deep’s artwork. Rap magazine Vibe reported that “everyone from thugs to step teams were stalking, walking in their six-inch construction boot,” as they “stood up beautifully to urban elements like concrete, barbed wire, and broken glass.”

As a brand priding itself on its rugged, salt-of-the-earth roots, Timberland actively tried to distance itself from this new-found street cred. Timberland’s CEO Jeffrey Swartz (and grandson of the company’s founder Nathan Swarz) told The New York Times in the early ’90s that “If you want to buy us and you are not our target customer, we don’t have a point of distribution that speaks to your lifestyle.” That didn’t deter any of the boots’ fans though, as trekking to backwater New England towns to cop Timbs became part of the experience; a pilgrimage of sorts.

 

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Of course, things are a little different today. Timberland, realizing that there was nothing it could do to deter a demographic hell-bent on appropriating the brand’s boots for themselves, soon embraced the hip-hop association. The brand has since hooked up countless rap artists with boots (like the ones worn by OutKat’s Big Boi on the cover of Speakerboxxx), expanded their collections to include more ‘urban’ oriented product (pink Timbs, anyone?) and collaborated with tons of streetwear brands; including SupremeBlack ScaleRonnie FiegBillionaire Boys ClubStussy and many more.

Shop the latest gear from Timberland here.